This is content-resume.php

Sunny Lam

Select Achievements

  • Developed a simple WordPress web site for client that gained them exposure in a 1.2 million-reader Metro newspaper. (2006-2015)
  • Executed PPC marketing and designed web landing pages for campaigns with up to 58,942 impressions. (2006-2015)
  • Crafted sales page web sites for information products. (2006-2015)

Experience

Front End Web Developer, Sunny Lam, Toronto, ON — 2015

  • HTML5, CSS3 and responsive design
  • Precompiled syntaxes such as Jade and Sass
  • JavaScript fundamentals, jQuery and using APIs
  • Workflow automation and Javascript tooling with Grunt
  • WordPress theme development (including converting HTML & CSS sites to WordPress themes, using custom post types and custom fields, etc.)
  • Version control and open-sourcing code using Git and Github
  • Paired programming & working in teams
  • Sublime Text
  • Best practices for modern web development
  • Website accessibility requirements
  • PPC Advertising (Google, Facebook, LinkedIn, local PPC)
  • Content marketing, ad writing and email marketing
  • Google Analytics

Front End Web Developer, HackerYou, Toronto, ON — 2015

  • HTML5, CSS3 and responsive design
  • Precompiled syntaxes such as Jade and Sass
  • JavaScript fundamentals, jQuery and using APIs
  • Workflow automation and Javascript tooling with Grunt
  • WordPress theme development (including converting HTML & CSS sites to WordPress themes, using custom post types and custom fields, etc.)
  • Version control and open-sourcing code using Git and Github
  • Paired programming & working in teams
  • Sublime Text
  • Best practices for modern web development
  • Website accessibility requirements

Consultant, Business Consultancy, Toronto, ON — 2006-2015

  • Developed PPC landing pages for Google Adwords, Facebook and LinkedIn advertising campaigns (using HTML, CSS and/or WordPress).
  • Extensive use of Facebook, Twitter, YouTube and LinkedIn social media networks.
  • Email form integration for Aweber and MailChimp.

Project Manager, FoodCycles Inc., Toronto, ON — 2008-2010

  • Wrote ad copy that raised over $89,000 in capital.
  • Devised advertising copy for web site, blog, brochures and flyers.
  • Drafted ad copy that raised another $18,000 in market research funds.
  • Managed mailing lists with over 357 subscribers using FeedBlitz, Aweber and Mail Chimp.

Marketing, Canadian Organic Growers, Toronto, ON — 2007-2010

  • Spearheaded social media marketing efforts for two conference events with over 50% positive feedback.

Professional Development

Marketing Funnel Automation, — , 2014-2015

  • Ad copy to boost conversions and sales, designing highly effective sales funnels, landing page web site design to maximize conversions

Health Profits Academy, — , 2014-2015

  • Training in…
  • Health and medical related market research
  • Minimum viable business
  • Incorporation
  • Virtual teams
  • Product development
  • Business automation
  • Legal compliance
  • High performing sales funnels
  • Front end web development
  • Fulfillment
  • Customer service system development
  • Affiliate marketing
  • Paid traffic, ppc advertising (Google, Facebook)

HackerYou, Toronto, ON — Intro to HTML & CSS, 2014

  • HTML5, CSS3 and responsive design
  • Precompiled syntaxes such as Jade and Sass
  • JavaScript, jQuery basics
  • Sublime Text
  • Website accessibility requirements

Adwords Digital Bootcamp, — , 2014

  • Google Search Ads, Google Display Network Ads (GDN), Re-targeting/Re-Marketing, ad writing and ad graphics best practices

GTD: Mastering Workflow, — , 2008

  • Productivity training that helped me master project management, time management, prioritization and continually streamline my front end web development workflow.

Education

Queen's University, Kingston, ON — Masters of Environmental Studies, 2007

  • Used communication skills to perform thesis research within the community setting which helped me enter the marketing, communications and nonprofit fields. Web site design for different groups helped refine my skills in front end web development, social media marketing and email marketing. Also gained team work experience while working within the nonprofits I was studying.

Queen's University, Kingston, ON — BSCH SSP Biology, 2005

  • Accelerated team work and communication skill development for the final group thesis project of degree - helped conduct social media, news, print and TV marketing that reached several thousand people.

Computer Skills

Front End Web Development — HTML5, CSS3, responsive design, Jade, SASS, SCSS, Javascript, jQuery, APIs, workflow automation, Gulp, WordPress, version control, Git, Github, Sourcetree, Bitbucket, paired programming, agile, sublime text, best practices, web site accessibility requirements, jQuery UI, front end web development, ajax, jsonp, jade, command line (Unix/Linux)

Graphic Design — Sketch, GIMP

FTP — Transmit

Additional Information

Interests — Technology, programming, ad writing/copywriting, business development, marketing