The MindReader In The Rye

Mind Reading Marketing Copywriting Product Creation


What would you do if you could read minds?

Figure out if that hot stud you’re dating really likes you?

Or where Jimmy hid the cookies in the house?

Well, look no further because Nathan Spreng and friends at Cornell University found out you can use a special tool (fMRI) to see what people are thinking – sort of.  [1]

Unfortunately you’d have to stick that hot stud or Jimmy in the gigantic thing first.

Well it was worth a shot?  

One day they’ll get it right.


But for your marketing, you MUST get it right from the start…

… If you want amazing results that rake in the sales and the dough.  

Too bad you can’t get a handheld fMRI to scan the brains of your customers (or use ESP).


You see I was recently talking to a friend of mine (who’s blasting off with her own startup) about the marketing challenges I’m seeing with my entrepreneur clients and boy did it dawn on me…

They hadn’t done a good enough job of READING MINDS.  

They were following the “build it and they will come” idea and it was landing them in a whole heap of trouble.  

It also makes it a marketing hell.  


There are two things that kill startups, entrepreneurs and small business people.  

The first is building something no one really wants.  

The second is building something that makes it too sky-high costly to get customers.  


If you’re building something YOU think they want and not what they actually want then you are a business or startup headed for DISASTER.  

If you haven’t gotten sales before you’re product is built, you’re asking for a hellish wake up call when your product smashes into the sound of crickets.  


So if you’re smart (and you know you are) then you should click here to get it…  and I’ll send you all 33 or so questions asap.  


Because by God, it is a heart-breaking nightmare watching so many people build something they can’t sell easy.  



Sunny Lam

Sunny Lam

Marketing Consultant & Copywriter

March 11, 2013

Toronto, Ontario, Canada

South of the Danforth (Beaches-Woodbine)


PS.  If you want to launch your startup or business the right way, with the right products & services then you must get the 33 questions you should ask about your target market before you offer anything!  Then click here to get it… 


[1] Demis Hassabis, R. Nathan Spreng, Andrei A. Rusu, Clifford A. Robbins, Raymond A. Mar, and Daniel L. Schacter. Imagine All the People: How the Brain Creates and Uses Personality Models to Predict Behavior. Cerebral Cortex, 2013; DOI: 10.1093/cercor/bht042 

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