Google has a lot of great tools that can help small and large businesses like yours grow.
At the same time some of these tools can be extremely hard to understand.
Google Adwords happens to be one of them.
If you can figure out how to do it right you can boost your sales and traffic in a few days to a few weeks instead of waiting six to 12 months for your search engine optimization to pay off.
Yet Adwords can be hard to understand and use quickly because of the difficulty creating the ads and choosing the right keywords.
After reading it you’ll be confident in using Google Adwords to promote your blog, web site or business just like I am.
At the very least you’ll be less scared and confused than before.
How to “Get” Keyword Research
Chandler’s use of case studies for 2 different web sites was a great way to introduce key word research.
The examples primarily focus on two Envato web sites (the publisher of Chandler’s book).
I admire the efforts by Envato and Rockable Press to maintain branding and marketing of itself within Chandler’s keyword research examples.
More examples however would have made this section more relevant to other industries or sectors like retailers or consultants.
A lot of other industries and sectors (including small businesses) depend on and benefit from promoting themselves through Google Adwords.
Though the book is focused on Google Adwords, Chandler didn’t mention other keyword options or suggestions (that would have been useful just in case).
Four Useful Resources in the Book
At 88 pages it’s a short and fast read.
Concise, focused and tight – to the point.
It’s packed with useful resources for the beginner.
First there’s the “pre-launch checklist” that Chandler repeats once at the start and at the end so you get the importance of being prepared.
Chandler’s book also includes his top favourite Google Adword related resources.
It’s a one stop list that I’ll be looking at over the next few weeks and months.
Another nice touch was Chandler’s “Adwords Frequently Asked Questions” that reviewed and clarified some of the points from previous chapters.
In addition he provides a bonus Google Adword tool that I never even heard about until I went through the book.
It will definitely make your future campaigns much more easier to use and to check.
You’ll probably follow Chandler’s advice like I will and master the web interface first.
How to Calculate Return on Investment
There are great hints and tips on keeping your campaigns as separated as possible so you can test and evaluate everything properly.
Chandler reminds you to stay on top of the information of what’s working and what’s not.
Another useful thing Chandler did was provide a starting table to measure your return on investment.
The Two Google Paths for Search Engine Marketing
Chandler’s book helps you understand the difference between Google Content Network ads versus general search engine ads.
Google Content ads are much more targeted at their specific audience on partner web sites.
Google search ads are only those that appear in search results.
Chandler suggests you start with search ads first until you’re ready to promote yourself on Google Content partner web sites.
For a beginner’s guide, Chandler’s book is a vital reference for those who are just starting to understand the speed and value that Google Adwords offers.
It will help you understand why any of your previous ads may have failed or worse – been banned (I raise my hand – it was accidental really).
I practically wish Chandler had written a book on Google Adsense because this book was so short, sweet and easy to get through it was amazing.
For the price it’s a great bargain for the information and confidence you get (as long as you’re a beginner or new at this).
It’s a must have for anyone who needs to promote their blog, Web site or business using search engine marketing whether it’s in combination with SEO or not.
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