Time: 25 minutes 19 seconds
There are roughly 250,000 professional bloggers in the world according to Richard Jalichandra, the CEO of Technorati Media.
Every year since 2008, blog articles has increased more than the year before according to studies done by Technorati Media. Even with the rise of Twitter, blogging has actually increased as opposed to decreased. Twitter has become another new way for bloggers to get their content ‘out there’. There are three other interesting things you can learn from a recent interview of Richard Jalichandra by Brian Solis.
Making Money from Content
Most of the professional bloggers in the world were able to make money from their content. This could be anything from good old selling products and services online with the help of blogging, advertising, sponsorship, being paid to blog, etc. Richard says that the most successful bloggers in their studies wrote a huge amount of content – in fact it was mind blowing: they write at least 300 or more articles a month.
That’s practically 10 articles per day. Likely not so surprising if you are a professional blogger (and hire extras). This kind of content generation drives more people to their Web sites and helps with advertising or other marketing.
Facebook and Twitter Requires Adapting
The success of Facebook and Twitter is that they are so easy to use even if the content isn’t as deep. That’s why they are so successful and why so many people join them. It’s the “scalability” says Richard (in other words: it’s easy to make it big like a city that creates extra housing).
For bloggers, many of them are linking their blogs to Facebook and/or Twitter to get their articles out there for people to see. With Google’s new search engine system ranking social media links higher it actually helps them with Google ads as well.
Yet Twitter and Facebook share different contexts such that just sending the same content from your blog without adapting it is generally less effective than spending more time adapting the article to the audience (Twitter could be total strangers, Facebook could be close friends – different interests or desires).
In terms of the conversation, its moved away from just commenting on blog articles to actually talk on Facebook or Twitter instead. As Richard and Brian discuss, it’s no longer possible to control what is said about a blog article or blog because you can talk about it somewhere else.
Better ways to measure your total online influence are needed. The current tools out there are PostRank, Klout and PeerIndex to name a few. Though by no means are any of these tools perfect.
The Death of Newspapers
In Technorati Media’s 2008 studies, they found that people now turn to blogs for trusted information on products, services or topics. It was ranked as high (if not higher) than newspapers and other media. Eventually blogs will be the #1 source of information for everything says Richard.
Brian Solis also agreed as he found that most of the big name newspapers now all have a blog section. They are all trying to adapt to the new situation they find themselves in.
Those are three of the interesting factual themes you can get out of Brian Solis’ interview with Richard Jalichandra. There are certainly a few more that you might catch in the YouTube interview video above. How much do you agree with Technorati’s studies? Leave your comments below.
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