4 Things People Would Do For Environment

(Photo via Smart2begreen)

Global consumers want the best of both worlds

WHAT THEY WERE WILLING TO DO

When asked what actions they are likely to take in the next six months to protect the environment, people from around the world were most likely to say:

1. They would re-use jars and containers
2. Buy products with recyclable packaging
3. Use dishcloths and sponges instead of paper towels
4. Reduce their usage of paper plates, plastic cups and single-serve plastic bottles.

That’s unfortunate because recycling, re-use only scratch the surface of what could be done. The often missing piece is reduction – preventing waste from going to landfills and wasted power from the start.

WHAT THEY WEREN’T WILLING TO DO

Global consumers were less likely to:
1. Cut down use of dishwashers, washing machines and dryers
2. Cut back on their use of individual-size packaging and plastic bags
3. People the world over only somewhat liked ideas of buying less bulky packaging if it was less convenient to use
4. Looking for alternatives to cleaning products that use toxic chemicals
5. Using economy-size packaging

These are the more serious issues in terms of packaging (reduction would be really good here) and chemicals (that need a huge amount of power to create, run off into our drinking water and also kill important animals in the environment like fish).

Ipsos Marketing views. (Via Plumbline Newsletter by Elbert van Donkersgoed)

RESOURCES

Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

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