(Image via Regillo Consulting Group)
Dell has done a lot to make social media a big part of their communications strategy. Social media however turned out to be more than just news and special offers. It is (as many veterans already know) an important way to build relationships and has to be a part of every department — including sales, customer support and product development groups.
SmartBlog On Social Media » How Dell took social media mainstream: “The paradigm shift from broadcast to direct communication via social networks has changed the way PR professionals, marketers and customer service teams work. As social media evolves, it’s becoming a vital and vibrant way for professionals to stay in touch with colleagues, suppliers and partners — and not just for communications purposes but for product development, innovation and more.”
WHAT ARE DELL’S 3 TIPS?
1. Listen first
When everyone talks no one hears anything. Be the bigger soul, listen to what your customers are saying. Yield the right of way. As Seth Godin would put it – listen to the tribe. As I would say it, “Listen to the heart beat of your community.”
2. Get your employees used to and excited about social media.
3. Encourage employees to set up social media accounts.
Just make sure you have a social media policy especially if you have Gen Y employees.
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